Put your brand on every station.

Season One partners are part of every match: your products in the artists' hands, your name in every credit, and a results report after every event. One brand per category.

Sound on.
Why beauty brands, why now

Beauty already spends like a sport.

32.2%
of sales went to advertising and promotion at L'Oréal in 2025.
+128%
growth in beauty brands' YouTube views in the second half of 2025.
$76M
in sponsorship earned by WNBA teams in 2024, a women's league on the rise.
Sources: L'Oréal 2025 Annual Results; Dash Social 2026 Beauty Benchmarks (616 brand accounts); SportsPro.
What partners get

Official partner of Luxury Mayhem League.

Your products on every station

Artists use your products during every match, on camera.

Your name in every credit

Every video and post names the league's official partner in your category.

A report after every event

Within 72 hours: views, reach, saves, shares, and every placement.

First right to renew

A full season report, and your category held for you for Season Two.

Season One

What you're signing on to.

Six teams

Each with its own artists, coach, and color, competing for one title.

Every match on YouTube

Every match is filmed and published on the league's channel, with your products in frame.

Scores called live

Judges score every look in the room. Results post the same night.

Filming starts Spring 2027

Season One filming starts in Spring 2027. The full calendar goes to partners before it goes public. Book a call to see it.

Season One Partners

Get in before the first match.

Brands that sign before Season One filming starts in Spring 2027 become Season One Partners of Luxury Mayhem League, and are credited that way for as long as the league exists.

Season One Partner, for good

Your brand is named a Season One Partner in league credits this season and every season after.

Your category, locked

Each category goes to one brand. Once you sign, no competitor can take it this season.

First in line for Season Two

Your category is held for you before Season Two opens to anyone else.

In from day one

Your products are on the stations from the very first match, in every video that follows.

Open categories

One brand per category. All eight are open.

Skin prep Open
Foundation Open
Brushes and tools Open
Lashes Open
Setting spray Open
Primer Open
Color cosmetics Open
Beauty retail Open
Ways to partner
Title
Own the season.
Major
Own your category.
Featured
Be on the floor.
Small
Be in the story.
In-Kind
Trade product for credit.
How to become a partner

Four steps to the first match.

1
Choose your category

Pick an open category above. Each one goes to a single brand.

2
Send the form

Tell us your brand, your category, and what you want from the season.

3
Talk with us

A 20-minute call. We send the partner deck with pricing the same day.

4
Sign and launch

Your products go on the stations for the first match of Season One.

Step 2

Become a partner.

We reply within two business days with a time for a 20-minute call.

Prefer email? [email protected]
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